BAGHDAD—Coca Cola issued its most provocative political message yet in a piece of viral marketing featuring a Coke labeled “Share a Coke with ISIS.”
Coca Cola’s marketing director Jen Stamois said, “We aren’t endorsing terrorism or condemning the latest campaign to suppress the Islamic State. We simply want to share a Coke with ISIS because we think there’s always a chance for peace and goodwill towards all religions, if only for the few minutes we take every day to drink a refreshing Coke.”
Peace Activists, however, understood the advertising campaign as a message against the latest conflagration of Islamophobia and its purpose for the Military Industrial Complex.
Others, such as commenters on NPR’s Planet Money, instead calculated just how many smart bombs it will take to make a worthwhile return for defense investors.
However, Coke’s campaign to share their beverage with the Islamic State is not without boots on the ground. Armored convoys, provided by the private defense contractors at Blackwater (Academi) are distributing Coke and dodging IEDs in parts of Syria and Iraq taken by ISIS.
One convoy arrived at Mount Sinjar Sunday morning, providing the starving Yazidis with an endless stream of cheap Coca Cola.